Steve Jobs was a master communicator for sure. But in the early days of Apple, Jobs’ communication style was often technical and jargon-filled. This made his message like noise and difficult for people to understand.As a result, Apple’s early products were not as successful as they are now.
After Jobs was fired from Apple in 1985, he founded Pixar Animation Studios. At Pixar, Jobs learned the importance of telling stories to connect people. He also learned the value of simple, clear communication.
When Jobs returned to Apple in 1997, he transformed the company’s communication style. He focused on telling stories about how Apple products could improve people’s lives . He also used simple language and powerful visuals to communicate his message.
- Apple’s new communication approach was a game-changer. It helped the company launch a series of hit products, including the iMac, iPod, iPhone, and iPad.
So , Can you guess the greatest enemy of your business that also ruined apple?
Yeah , the greatest enemy of your business that also runied Apple is noise .
How can we defeat our enemy (noise) like Steve Jobs’ ?
- Keeping messege simple: We have to avoid using jargon or technical language that most customers may not understand.🌱
- Telling stories: Share how your product or service can improve people’s lives.💬
- Using visuals: Communicate complex information in a clear and concise way.🖼️
- Being consistent: It’s important to keep our brand’s identity(personality) same across all channels.🔁
By following these learning ,hopefully we can communicate more effectively with our customers and achieve significant growth.🚀